A short story from CEO Jamie Raine – “Pumped Up Kicks”.

Edited by Chandra Hazebroek. One of my responsibilities for Indriya is the creative writer for our marketing campaigns. Now and again, we land a project, which is ‘right up my alley’. These projects allow me to delve into my passion for creative writing and I take these opportunities to hone my writing skills by crafting […]
Tiger Balm- A Project Write-Up by INDRIYA’s Co-founder and CTO, Jamie Raine

We did it. My wife Jany Min and I finally did a job for Tiger Balm. Being raised by an Indonesian mother, Tiger Balm was an essential in our household. I hate to lean into the stereotype of Tiger Balm and Asian mothers, but yes my mother (Ibu) really did try to cure all my […]